One of the needs observed among bank or microfinance customers (EMFs) is the need to be constantly on top of the account movements they own. Whether it is the movement of charges, deposits and withdrawals, in short, all bank/microfinance management operations. This need, well identified by the managers, is satisfied by a one to one communication strategy which can be declined by personalized mails or personalized SMS.

Let’s take the case of personalized SMS. The “Short Message Service” abbreviated SMS refers to the service allowing the sending and/or receiving of messages of 160 alphanumeric characters maximum from an approved GSM, GPRS or EDGE mobile terminal (cell phone, PDA). By extension, it refers to the message itself.

Personalized SMS are generally used by EMFs and Banks to provide regular notifications that can be presented as movement alerts, notifications of news such as general meetings for EMFs, the latest developments on the customer journey, etc. These notifications have the advantage of keeping the customer informed of the latest developments in the field. These notifications have the advantage of keeping the customer informed while giving him the latitude to have a constant visibility of his account without necessarily having to resort to the history of his account or to go to the counter or to make a check from the digital platform of the bank/EMFs when it exists.

While this practice serves a desire to improve the customer experience of each member, it does come at a significant cost that must be taken into account when structuring costs and pricing monthly account maintenance charges. For as the demands of customers and prospects increase, their willingness to pay money to cover those demands decreases. This has the consequence of forcing managers to work closely with technical partners such as Innovative Technologie (I-TECH SARL) so that the service is the most digestible both financially, and strategically.

At I-TECH SARL which has been specializing as a Core Banking provider in the CEMAC zone for more than 15 years, the SMS is a natural value-added offer to the service it provides to its clients/partners who are generally MFIs of all categories. These grouped SMS are declined by level at the choice of the customer according to the volume of its portfolio of member. The personalization is also based on the level of details desired by the advertiser (EMFs): first and last name of the member, account number, birthday, wording of the transaction, account balance after transaction etc. As far as prices are concerned, I-TECH SARL is very concerned to accompany its customers in their strategy of commercial proximity, to take care to democratize the prices in order to allow the greatest number of EMFs to position themselves.